神经营销与消费者行为

在神经营销与消费者行为硕士项目中，探索神经科学与营销的交汇点。该项目为学生提供科学视角下理解消费者行为的技能，为他们在营销领域的创新角色做好准备。

Programme-specific requirements recorded in SIT Connect.

• OBS Business School masters are 100% online programmes designed for professionals. After you complete the online application, a member of the Admissions Department contacts you to start the admission process with a personal interview. Once you pass the interview, you submit the required documentation to certify that you meet the programme's student profile, and after a positive decision of the Admissions Committee you can register and enrol. On completion you receive the OBS Business School master's diploma
• to also receive the Lifelong Learning Master's degree of the partner university, the Universitat de Barcelona (UB), you must hold a university degree. In the exceptional case of a student without a university degree who passes the master's evaluations, the UB awards a Higher University Diploma instead.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

Prepare for and book LanguageCert Academic with SIT Connect

Preparation checklist; final document rules and certified translations are confirmed during application review.