Marketing and Communication

The Master’s Degree in Marketing and Communication at UCAM is a one-year, English-taught program offered on the Murcia campus. It requires 60 ECTS credits and provides a comprehensive understanding of the modern global marketing and corporate communication landscape. The curriculum focuses on digital marketing strategies, brand management, public relations, and corporate messaging, equipping students with the advanced analytical and creative tools to navigate complex market dynamics and consumer behavior. The program emphasizes a practical approach, incorporating seminars with elite industry professionals and real-world media case studies. Students gain hands-on experience through mandatory internships in international advertising agencies, corporate communication departments, media outlets, or specialized marketing firms, and must complete a final master's thesis. Graduates are prepared for diverse executive careers as marketing directors, public relations managers, digital strategists, and brand consultants within the global business ecosystem.