Innovation and Tourism Marketing

The Master’s Degree in Innovation and Tourism Marketing at UCAM is a one-year, English-taught program offered on the Murcia campus. It requires 60 ECTS credits and provides a comprehensive understanding of the evolving global tourism and hospitality landscape. The curriculum focuses on digital marketing, smart tourism destination management, technological innovation, and sustainable business strategies, equipping students with the advanced tools to navigate and transform the modern tourism sector. The program emphasizes a practical approach, incorporating industry seminars and case studies on the latest digital trends in travel. Students gain real-world experience through mandatory internships in international hotel chains, tourism boards, travel tech startups, or destination management organizations, and must complete a final master's thesis. Graduates are prepared for diverse careers as tourism marketing directors, destination managers, travel technology consultants, or innovation leaders within the global hospitality industry.