Master of Science in AI-Driven Digital Marketing and Analytics (MSc1)

Based in Barcelona, one of Europe’s leading business hubs, this degree enables students to apply data-driven insights to develop effective marketing strategies in the digital landscape.In this MSc program, students will learn how to use the newest AI tools: prompting, image generation, text to video, social network analysis, natural language processing, etc… and how to apply them to create successful digital marketing campaigns. Then to put things into practice, the course will also allow you to get hands-on experience during a curricular 6-month internship with a top national or international company.

General Spain requirements for this degree level. The institution must confirm the final programme checklist.

• A completed qualification appropriate for Master's Degree.
• Academic transcripts and any programme-specific assessment requested by the institution.
• Final requirements must be confirmed for the applicant's education system and intake.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

Preparation checklist; final document rules and certified translations are confirmed during application review.