Marketing

Combine creativity and strategy with our Master in Marketing. Gain a deep understanding of the interplay between global consumer trends and social media platforms, together with effective team management and SMART marketing techniques.The program allows you to explore your talents and their applications in careers in digital transformation, sales and sustainable business, among many others.Want to expand your horizons? You can transfer between our EU campuses and expand your international experience.  Learn how to:Design efficient digital campaigns Build strong B2B relationshipsDrive success in fast-paced environmentsEnhance product development skills Leverage data to optimize resultsProgram structureThis is a one-year program (60 ECTS), divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module.You will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term.In order to graduate, you must also complete a Final Capstone Project (6 ECTS).Learning outcomesThe program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.Understand the relationship between the customer and the company.Learn analytical, strategic and operational marketing competencies.Study the major processes of marketing through case studies and class discussion.

General Spain requirements for this degree level. The institution must confirm the final programme checklist.

• A completed qualification appropriate for Master's Degree.
• Academic transcripts and any programme-specific assessment requested by the institution.
• Final requirements must be confirmed for the applicant's education system and intake.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

Preparation checklist; final document rules and certified translations are confirmed during application review.