Bachelor of Arts (Honours) in Business Management - Marketing

From business economics and sustainability to marketing strategy, you’ll gain an advanced business skillset and essential marketing know-how with this forward-thinking program. You'll develop innovative problem-solving skills which will position you for exceptional career opportunities in fields such as digital marketing, marketing intelligence, advertising and social media.Develop innovative marketing strategiesNavigate digital & social media landscapesLead cross-functional teams effectivelyCreate compelling brand contentAnalyze consumer behavior & market trendsProgram StructureThis is a six-semester, three-year program (180 ECTS). The core courses taught during the first year will give you a solid grounding in all essential business disciplines, while the second and third years incorporate your chosen pathway, in addition to the core courses. In your final year, you will undertake a year-long Business Consultancy Project designed to integrate knowledge gained throughout the program. Interacting with a real-world company, you will conduct a situational analysis and then apply your research insights to develop solutions for actual business challenges or problems.As the BA (Hons) in Business Management is a full-franchised program offered by the University of Derby, the selection criteria for admission is fully aligned with their Admissions Policy.Learning OutcomesThe BA (Hons) in Business Management (Marketing) provides students with key competencies in core business areas and a specialized skill set in their chosen pathway.They will acquire practical skills with direct application to real-world business scenarios and develop the agile, innovative thinking essential for success in a global business environment.Objectives include: Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories.Analyze information and make reasoned judgements.Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program.Demonstrate the ability to access and utilize a variety of information sources for research purposes.

General Spain requirements for this degree level. The institution must confirm the final programme checklist.

• A completed qualification appropriate for Bachelor's Degree.
• Academic transcripts and any programme-specific assessment requested by the institution.
• Final requirements must be confirmed for the applicant's education system and intake.

The official programme record lists English. It does not publish a programme-specific minimum language-test score, so no score is invented here.

Preparation checklist; final document rules and certified translations are confirmed during application review.