Innovation and Tourism Marketing

The Master’s Degree in Innovation and Tourism Marketing at UCAM is a one-year, English-taught program offered on the Murcia campus. It requires 60 ECTS credits and provides a comprehensive understanding of the evolving global tourism and hospitality landscape. The curriculum focuses on digital marketing, smart tourism destination management, technological innovation, and sustainable business strategies, equipping students with the advanced tools to navigate and transform the modern tourism sector. The program emphasizes a practical approach, incorporating industry seminars and case studies on the latest digital trends in travel. Students gain real-world experience through mandatory internships in international hotel chains, tourism boards, travel tech startups, or destination management organizations, and must complete a final master's thesis. Graduates are prepared for diverse careers as tourism marketing directors, destination managers, travel technology consultants, or innovation leaders within the global hospitality industry.

Programme-specific requirements recorded in SIT Connect.

• EU/IB/Agreements: Obtain access credential via UNED.
• All Other Countries: Request homologation via Spanish Ministry of Education.
• Legalization (Hague Countries): Must have the Hague Apostille on transcripts and diploma.
• Legalization (Non-Hague): Required stamps from Ministry of Ed, Ministry of Foreign Affairs, and Spanish Consulate.
• Translation: Must be in Spanish by an official sworn translator or Spanish Embassy.
• Scanned biopage of your valid passport.
• High School academic transcript, Diploma and national exam result slip.
• Statement of Purpose/Motivational Letter.
• Curriculum Vitae.

The official programme record lists Spanish. It does not publish a programme-specific minimum language-test score, so no score is invented here.

Programme-specific document list.

This programme is recorded as accredited in the central catalogue.